With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation-how it works and how we can use this knowledge to approach important choices in our own lives. Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it bes that the story of motivation is far more intricate and fascinating than weve assumed. In this way, much of what we do can be defined as being motivators. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. He is the author of the bestsellers Irrationally Yours, Predictably Irrational, The Upside of Irrationality, Payoff, The (Honest) Truth About Dishonesty and. Book Synopsis Bestselling author Dan Ariely reveals fascinating new insights into motivation-showing that the subject is far more complex than we ever imagined.

Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work?. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation-how it works and how we can use this knowledge to approach important choices in our own lives. From the boardroom to the family dinner table, Ariely gets at the heart of motivation-how it works and how we can use this knowledge to successfully shape our lives.About the Book Investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. Delving deep into the true nature of motivation, and our partial blindness to the way it works, Ariely takes us on a journey to try to bridge this gap. In this moving, funny, and insightful investigation into an essential human behavior, Ariely argues that motivation operates in far more complex ways than we understand. But what if our understanding of the way motivation works is all wrong? The assumption is that we behave just like rats in a maze. The standard assumption is that motivation is based on a simple trade-off: We need and want things, and we work to get these things. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational: The Hidden. Famed behavioral psychologist Dan Ariely believes that much of what we all do can be defined as being “motivators.” And we spend much of our time trying to motivate others: our employees, our families, our customers, and our clients.

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